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You should be talking about philosophies—not just tactics—in your thought leadership
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Industry jargon is your clients' and referral sources' love language
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Vetting a ghostwriter? Make sure they say they'll do this one thing.
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more
With recent shifts in trade policies and tariffs, lawyers are increasingly called upon to navigate complex geopolitical landscapes. We’ve long recognized that today’s legal advisors must act as business partners to their...more
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more
A new year presents a valuable opportunity to strengthen client relationships and ensure alignment with their evolving needs. As a trusted advisor, it’s essential to proactively engage with clients to understand their goals,...more
Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued, and supported throughout their...more
It should go without saying that understanding your client’s experience with your firm is critical to understanding how to continue impressing this client as well as future clients. (Or to understand what needs to be fixed.)...more
TransPerfect Legal's Antitrust Practice Group hosted its fifth annual Antitrust Clearance and Merger Enforcement Conference in 2024. The panel featured key insights from Katherine Reilly, Senior Lead Counsel at Vistra Corp.;...more
Asking for help in business (and in life) is a sign of strength. It demonstrates confidence, leadership, and a commitment to teamwork. It is also a selfless act. I have learned this in over 45 years as a business leader. ...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought...more
An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more
On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more
Elevating the performance of those around you versus solely focusing on your own results is a critical distinction in personal and professional development. When you prioritize lifting others, you contribute to a...more
In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet,...more
These are words every lawyer planning prospective and existing client visits needs to take under advisement. Busy lawyers tend to run from meeting to meeting, many ‘winging it’ when it comes to building relationships to win...more