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Davidoff Hutcher & Citron LLP

My Fashion (Legal) Odyssey: Part 5 Why Fashion Brands and Companies Succeed and Why They Fail

Having written first about launching a brand, I now turn to growing and sustaining the brand. In my second article, I wrote about my unsuccessful efforts to convince the Sergio Valente jeans company to reach out to the then...more

Mitratech Holdings, Inc

Changing Out of White Shoes: Why General Counsel Are Moving Work to Challenger Firms

Market Dynamics Are Changing In-House Relationships with Law Firms - A quiet revolution is taking place in outside counsel management: general counsel (GCs) are turning away from the traditional elite law firms — bastions...more

Good2bSocial

Harnessing Long-Tail Keywords for Law Firms

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Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more

9Sail

Website User Experience for Law Firms: Accessibility, Trust, and Engagement

9Sail on

In today’s digital age, a well-designed website is crucial for businesses to thrive, and law firms are no exception. A law firm’s website serves as its online face, the first point of contact for potential clients seeking...more

Good2bSocial

A 9-Step Guide to Effective Content Marketing for Law Firms

Good2bSocial on

Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow...more

Good2bSocial

How to Find Legal Directories for Off-Page SEO

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Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more

Legal Internet Solutions Inc.

No One is Reading Your Attorney Bio: (Five Tips to Fix That)

If you only do one thing to improve your attorney bio: fix the first sentence. Why? Because yours is long and boring. What makes an effective attorney bio? Someone reads it. Even better: someone reads it and decides to...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Copo Strategies + Law Firm Editorial Service

Here’s how to (automatically) monitor your competitors’ content strategy

Monitoring the content your competitors publish will help you build a content strategy that more effectively engages your target audiences. Your law firm, like all businesses, needs to be monitoring what its competitors...more

Akin Gump Strauss Hauer & Feld LLP

Shoptalk 2019 - The Transformation of Retail on Full Display

“I sleep like a baby . . . I wake up every two hours crying.” - Jim Donald, President & CEO of Albertsons when interviewed at Shoptalk about how he deals with the pace of certain competitors. “The industry is in such a sea...more

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