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Competition › FTC Endorsement Guidelines

BakerHostetler

NAD Provides More Guidance on Obligations with Influencers Who Are Gifted Free Product

BakerHostetler on

The National Advertising Division (NAD) has focused a good deal of its monitoring enforcement this year on cosmetics cases and influencer cases, including lots involving the use of beauty influencers....more

Proskauer - Advertising Law

On Notice: Continued Use of Endorsements

Proskauer - Advertising Law on

Continuing our series on the FTC’s Notice of Penalty Offenses Concerning Endorsements, this post considers the FTC’s statement that it is unlawful under Section 5 of the FTC Act “for an advertiser to continue to advertise an...more

Womble Bond Dickinson

Eight Things Your Social Media Influencer Agreement Should Accomplish

Womble Bond Dickinson on

As marketing trends evolve and social media continues to gain ground as an indispensable channel of advertising, businesses must adapt and recalibrate their marketing strategies accordingly. However, one tactic that is...more

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