News & Analysis as of July 23, 2025

Goodwill

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Can You Register and Sell Trademarks Without Business Goodwill Attached? Short Answer, Probably Not.

Vondran Legal on 7/1/2025

Legal Issue: Some people think you can just sell a trademark for profit. Sometimes these are called trademark farms where people will register a trademark only to sell it. Another situation arises where a company is...more

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Competition › Lanham Act › Goodwill

Can You Register and Sell Trademarks Without Business Goodwill Attached? Short Answer, Probably Not.

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