Treating Compliance Like an Asset
What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate meaningful differentiation....more
For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more
Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An effective competitor...more