News & Analysis as of

Consumer Privacy Rights Federal Trade Commission (FTC) Marketing

Troutman Amin LLP

JOURNEYS: Genesco, Inc. Sued in TCPA Class Action Over Promotional SMS Messages From Journeys Brand

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Interesting new TCPA class action filing. Dr. Evil and the folks at LawHQ have filed a class action against Genesco, Inc. alleging it continued to send SMS messages promoting Journeys after a consumer texted stop. Per the...more

Pierce Atwood LLP

State Regulators Eye AI Marketing Claims as Federal Priorities Shift

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With the increase in AI-related litigation and regulatory action, it is critical for companies to monitor the AI technology landscape and think proactively about how to minimize risk. To help companies navigate these...more

BakerHostetler

COPPA is All Grown Up: FTC Finalizes Rule

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After a very long process, the Federal Trade Commission (FTC or Commission) announced the finalized updates to the Children’s Online Privacy Protection Act (COPPA) Rule. COPPA was last updated nearly 12 years ago, and much...more

BakerHostetler

Use of AI in Marketing and Digital Media - 2025 Playbook

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Right now, we are all taking stock of the many important issues and challenges we saw crop up for clients last year, trying to predict what they will face in the coming year, and strategizing about how we can help....more

Dorsey & Whitney LLP

A Cheat Sheet from the National Advertising Division Conference 2024

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​​​​​​​Earlier this week we met up in lower Manhattan with friends, colleagues and many news faces at the 2024 National Advertising Division (“NAD”) conference. As always, it was great to see and hear from experienced...more

WilmerHale

FTC’s Enforcement Action Against Avast Signals Increased Focus on Consumer Web Data

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The Federal Trade Commission (FTC) has been actively flexing its authority as a privacy regulator in recent months. The agency has been especially focused on identifying data practices it views to be “unfair”, thereby...more

Perkins Coie

Top Advertising Law Trends for 2024

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With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, and competitor challenges....more

Wiley Rein LLP

Wiley Consumer Protection Download (December 18, 2023)

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Welcome to Wiley’s update on recent developments and what’s next in consumer protection at the Consumer Financial Protection Bureau (CFPB) and Federal Trade Commission (FTC). In this newsletter, we analyze recent regulatory...more

Clark Hill PLC

Right To Know - October 2023, Vol. 10

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Cyber, Privacy, and Technology Report - Welcome to your monthly rundown of all things cyber, privacy, and technology, where we highlight all the happenings you may have missed....more

Holland & Knight LLP

FTC Takes Action Against Principals and Celebrity Endorsers of Real Estate Training Program

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The Federal Trade Commission (FTC or Commission) and the Utah Division of Consumer Protection (DCP or Division; collectively with the FTC, Plaintiffs) brought law enforcement actions against defendants Nudge LLC, Dean...more

Holland & Knight LLP

Lessons Learned from FTC Enforcement Action Against BetterHelp

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The Federal Trade Commission (FTC) is on a roll in its efforts to signal to the digital health industry that data privacy must be a priority. The FTC announced a consent decree with BetterHelp on March 2, 2023, to settle...more

Hanzo

6 Compliance Challenges for Corporate Marketing Teams

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The days of managing website archives with printouts or screenshots are long gone since modern sites contain thousands of complex pages for a single enterprise. However, even with such a large data burden, regulatory...more

McDermott Will & Schulte

[Ongoing Program] Coloring Inside the Lines – Mining Your (Compliant) Competitive Advantage in Advertising & Marketing - January...

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Steer Clear! Consumer Protection Landmines That Will Tank Your Business in 2022 - As consumer facing companies go head to head in an increasingly competitive marketplace, the risks of doing business are higher than ever...more

McDermott Will & Schulte

[Ongoing Program] The Reinvigorated Reach of the FTC – Preparing For & Understanding Chairwoman Lina Khan’s Agenda - January 18th,...

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Steer Clear! Consumer Protection Landmines That Will Tank Your Business in 2022 - As consumer facing companies go head to head in an increasingly competitive marketplace, the risks of doing business are higher than ever...more

McDermott Will & Schulte

[Ongoing Program] Reading the Privacy Tea Leaves – How to Prepare for the Unexpected - January 11th, 12:00 pm - 12:30 pm EST

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Steer Clear! Consumer Protection Landmines That Will Tank Your Business in 2022 - As consumer facing companies go head to head in an increasingly competitive marketplace, the risks of doing business are higher than ever...more

McDermott Will & Schulte

[Ongoing Program] The Broken Chain – Navigating Supply Chain Issues & Avoiding Consumer Protection Pitfalls - January 4th, 12:00...

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Steer Clear! Consumer Protection Landmines That Will Tank Your Business in 2022 - As consumer facing companies go head to head in an increasingly competitive marketplace, the risks of doing business are higher than ever...more

Hudson Cook, LLP

FTC Declutters COPPA FAQs

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On July 22, 2020, the Federal Trade Commission ("FTC") issued revised FAQs regarding the Children's Online Privacy Protection Act and the FTC Rule issued thereunder (together "COPPA"). The COPPA FAQs provide practical...more

Hanzo

Regulatory Compliance for Digital Marketers, Part 1: How to Deliver Experiences That Are Both Creative and Compliant

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Online marketing offers unprecedented opportunities for creative expression. There are a variety of emerging approaches you can take to woo potential customers and to engage and interest them. Does your client base respond...more

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