News & Analysis as of

Consumer Protection Laws Advertising Consumer Product Companies

IMS Legal Strategies

The Value of Consumer Surveys in Class Action Cases

IMS Legal Strategies on

As savvy plaintiffs and defendants know, the viability of class actions relies on evidence—and surveys are the best way to generate evidence about consumer behaviors or opinions. In class actions, surveys provide evidence to...more

IMS Legal Strategies

An Expert Guide to Claim Substantiation Research

IMS Legal Strategies on

Today's marketplace is a crowded space, with products and services facing intense competition for customer attention and spending. Shelves are filled with new and improved products, consumer attention is fragmented across...more

Kelley Drye & Warren LLP

NAD Decision Addresses Torture Tests

Rascals advertises that the Hydrolock Core in its diapers ​“holds up to 25 x its weight” and ​“absorbs 15 x its weight.” P&G thought that claim was full of crap and filed a challenge before the NAD, arguing that Rascals...more

BakerHostetler

Reading the Tea Leaves: What’s Next for ‘Made in the USA’ Claims?

BakerHostetler on

A recent jury decision in Banks et al. v. R.C. Bigelow, Inc., et al., Case No. 2:20-cv-06208, in the Central District of California may serve to embolden more consumer class action filings in the Golden State over domestic...more

McDermott Will & Schulte

[Event] Consumer Protection: Establishing and Protecting Your Competitive Position - November 10th, Chicago, IL

As consumer-facing product and service companies go head-to-head in an increasingly competitive marketplace, the risks of doing business are higher than ever before. Whether marketing your products to generate the highest...more

McDermott Will & Schulte

[Ongoing Program] Coloring Inside the Lines – Mining Your (Compliant) Competitive Advantage in Advertising & Marketing - January...

McDermott Will & Schulte on

Steer Clear! Consumer Protection Landmines That Will Tank Your Business in 2022 - As consumer facing companies go head to head in an increasingly competitive marketplace, the risks of doing business are higher than ever...more

McDermott Will & Schulte

[Ongoing Program] The Reinvigorated Reach of the FTC – Preparing For & Understanding Chairwoman Lina Khan’s Agenda - January 18th,...

McDermott Will & Schulte on

Steer Clear! Consumer Protection Landmines That Will Tank Your Business in 2022 - As consumer facing companies go head to head in an increasingly competitive marketplace, the risks of doing business are higher than ever...more

McDermott Will & Schulte

[Ongoing Program] Reading the Privacy Tea Leaves – How to Prepare for the Unexpected - January 11th, 12:00 pm - 12:30 pm EST

McDermott Will & Schulte on

Steer Clear! Consumer Protection Landmines That Will Tank Your Business in 2022 - As consumer facing companies go head to head in an increasingly competitive marketplace, the risks of doing business are higher than ever...more

McDermott Will & Schulte

[Ongoing Program] The Broken Chain – Navigating Supply Chain Issues & Avoiding Consumer Protection Pitfalls - January 4th, 12:00...

McDermott Will & Schulte on

Steer Clear! Consumer Protection Landmines That Will Tank Your Business in 2022 - As consumer facing companies go head to head in an increasingly competitive marketplace, the risks of doing business are higher than ever...more

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