These are the six ways thought leadership will support your firm's strategic plan
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As Limelight and JD Supra continue to collect responses for our ongoing survey, “Trust, Relevance, and AI in Law Firm Thought Leadership,” some early patterns are emerging. While these findings are preliminary, they already...more
Today, even with the changing content marketing and thought leadership marketing landscapes, bylined articles are too valuable not to be part of your thought leadership program....more
As another budgeting season looms, law firm marketing and business development leaders find themselves in a familiar spot: juggling strategic priorities, limited resources, and the ongoing need to demonstrate measurable...more
Wouldn’t it be amazing if every quality lead visiting your law firm’s website immediately became a client?...more
ChatGPT, Perplexity, Google’s AI Overviews, and dozens of emerging AI search options are quietly reshaping how people discover attorneys. The question isn’t whether AI search will matter for your firm; it’s whether you’ll...more
Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive,...more
Today’s law firms stand at a crossroads. The legal industry is experiencing unprecedented technological advancement, with artificial intelligence transforming everything from document review to client communication. Yet when...more
Your audience is human first, professional second. Talk to them that way. LIMELIGHT's Meg McEvoy finds markeing inspiration at ILTACON....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan. 1. By covering issues or developments regarding the...more
VP of Marketing Bob Brewer sits down with Braumiller Law Group's Law Clerk Olivia Van Pelt for a formal introduction...more
Got a domain name? You need to protect it—at all costs. Your domain name is one of your firm’s most important digital assets. It’s the way your clients find you. It’s in your email address. It’s your online reputation. So...more
We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more
Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it. Before we venture out into the world each day, we tend to look at ourselves in the mirror to make...more
Bob Brewer, VP Marketing/NBD, sits down with Associate Attorney Gavin Andersen, the newest member to the team...more
Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience...more
With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and...more
If your law firm wants to stay connected with clients and prospects, you can’t afford to ignore the power of email. According to Hubspot, email marketing generates an average ROI of $42 for every $1 spent, significantly...more
Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, host Tom Fox welcomes Dave Polykoff, the founder of Zenpost and the Personal Brand Blueprint podcast. ...more
Is your law firm struggling to stand out in today’s crowded legal marketplace? Pivoting to more video content could be just the game-changer you’ve been looking for....more
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more
Selling to law firms isn’t just about pitching your product or service—it’s about demonstrating value. With so many offers—new technologies, software, and services—coming their way on a daily basis, most firms struggle...more
AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation. In this episode,...more
Every day, we speak to attorneys who have been burned by a marketing agency that overpromised and underdelivered. Holding your marketing agency accountable starts before you sign. It begins with vetting....more
Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more