Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling
Fox on Podcasting: PodPage and Beyond: Elevating Listener Experience with Dave Jackson
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
The four reasons why, with thought leadership, the best ability is availability
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Consider angles when mapping out your thought leadership strategy, not just topics
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more
A recent conversation with a general counsel who voluntarily left his position reinforced the importance of why we all need to stay connected. In today’s fast-paced business environment, building and maintaining strong...more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You...more
Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms...more
In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more
With over 830 million users worldwide, LinkedIn’s social network reigns supreme when it comes to professional networking. Any lawyer hoping to attract new clients and become established as a thought leader in their practice...more
Content is an essential part of standing out on LinkedIn. How is your content performing on the social media site? If you’re spending time on LinkedIn but not quite meeting your goals for the platform, you may want to look...more
If you are active on LinkedIn, chances are you want to improve your lead generation efforts. LinkedIn can provide powerful options for obtaining more leads and driving future conversions – if you build and implement an...more
I read an article last Friday on Law.com about law firms that put restrictions on the use of social media by their legal and business professionals. You might find it hard to believe this is still an issue, but it stems from...more
Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has overinstagram tips for law firms 800 million monthly users, so chances are good that your target...more
Why Do Law Firms Need Likes and Followers? Having social media likes and followers is essential for any law firm trying to generate new client referrals online through their social media accounts. The more likes and...more
LinkedIn has given us a wonderful feature that I want you to take full advantage of because it allows you to "feature" your best work. This is important, and I'll show you why, okay? [This was first recorded on LinkedIn...more
This article originally appeared on the Legal Marketing Association’s 12 Days of Social & Digital Media Series. On the eleventh day Gina Rubel discussed the importance of podcasts in a law firm’s social and digital media mix....more
Although most attorneys realize the law is a noble profession, there have always been those who compromise its integrity – sometimes capitalizing on or misleading others in times of misfortune. Legal ethics rules provide some...more
An increasing number law firms and lawyers are finally coming to realize that social media activity is important for a law firm or a lawyer’s practice. Certainly, social media activity can be a great way to spread information...more
In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume...more
LinkedIn is the biggest online network of professionals in the world. Many employers encourage staff to use LinkedIn to promote their organisation. While employees may share content relating to their organisation, they...more
We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you...more
LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time...more
I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.”...more
The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis. “This was a major case....more
Watch the hour-long video recording of a recent client webinar in which JD Supra's Adrian Lurssen talks to author, speaker, attorney, and entrepreneur Adrian Dayton about how law firm marketers can help their lawyers share...more
Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more