Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling
Fox on Podcasting: PodPage and Beyond: Elevating Listener Experience with Dave Jackson
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
The four reasons why, with thought leadership, the best ability is availability
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Consider angles when mapping out your thought leadership strategy, not just topics
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more
In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more
HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more
The role of video marketing has evolved significantly over the last decade, and many law firms have already recognized the power and potential it holds for client engagement and trust-building. In a digital era where visual...more
Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results. As a form of content marketing, we think videos...more
Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your...more
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every dayvideo marketing for law firms (HubSpot). In 2023, online video is expected to account for...more
Video has never been more important and thought leadership is essential for law firms. Combining the two into a blog video blog (vlog) is an ideal way to generate new content while sharing subject matter expertise. That...more
Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more
Videos are powerful—but cameras can fluster even the most confident legal professional. Don’t let your fear stop you from exploiting this potent communication tool! Before you hit record, try these basic tips to get your body...more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more
The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few...more
Hi, I’m Lauren Forbes, the Social Media + Marketing Manager at LISI, a digital agency that specializes in law firms and legal service providers. Today, let’s talk about incorporating graphics into your marketing content....more
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items can make the right statement for your firm? What will promote your firm effectively? Review these types of...more
In the 2022 State of Video Marketing survey, researchers found that the average number of hours of online video consumed per week had almost doubled since 2018, and 87% of video marketers reported a positive ROI with a video....more
Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is...more
Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these – along with the...more