Treat thought leadership like the compounding asset it is
Fox on Podcasting: Mastering Content Creation and Personal Branding with Dave Polykoff
Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling
Fox on Podcasting: PodPage and Beyond: Elevating Listener Experience with Dave Jackson
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
The four reasons why, with thought leadership, the best ability is availability
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience...more
Is your law firm struggling to stand out in today’s crowded legal marketplace? Pivoting to more video content could be just the game-changer you’ve been looking for....more
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more
I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more
Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more
(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative...more
LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more
Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including by building an audience and improving how you communicate your ideas. Creating content and...more
Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more
LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more
Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles: 1. Make sure...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more
A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more
With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield - Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the...more
With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more