These are the six ways thought leadership will support your firm's strategic plan
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Treat thought leadership like the compounding asset it is
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Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more
Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more
Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more
Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more
A recap of a recent Office Hours session with top eDiscovery writer, EDRM's Kaylee Walstad....more
Robin Oliver shares important takeaways for thought leaders from a recent conference presentation on content marketing and storytelling....more
Getting your authors to generate targeted content on a consistent basis can be much like coaching: you are responsible for the team results, but don't always have control over their effort....more
We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of...more
There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s...more
The last in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content and thought leadership....more
Best practices your firm should be following that can make all the difference when it comes to turning analytics into business development wins....more
The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons...more
Takeaways from the frontlines, by Aileen Hinsch, manager of practice group business development and management at Crowell & Morning LLP....more
What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine...more
A recap of some of the most well-read posts published on JD Supra during May, 2020 - what a year that was!...more
Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's...more
There has never been a better time for lawyers to stand out through their thought leadership. Jay Harrington on how to do it well....more
Tom Nixon offers a perspective on one of the most essential forms of marketing and business development still available to lawyers and firms....more
Merry Neitlich with smart insights on how your firm's marketing and thought leadership can stand out amidst the chaos and noise....more
Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips...more
On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier...more
JD Supra enables law firms and their lawyers to see the true value of producing thought leadership. Stefanie Marrone explains how....more
Lance Godard with valuable lessons for all lawyers who use writing to market themselves and grow their practices....more