These are the six ways thought leadership will support your firm's strategic plan
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Treat thought leadership like the compounding asset it is
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Want to use a positioning cheat code? Try "early bird" thought leadership.
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In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more
Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more
Law firms are always looking for new ways to connect with potential clients and grow their online presence. That’s where Bluesky comes in—a decentralized social network that’s gaining popularity among publishers, developers,...more
Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community,...more
The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more
Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more
In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more
Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it. Remember the good old days when we just did a...more
Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of...more
Why Do Law Firms Need Likes and Followers? Having social media likes and followers is essential for any law firm trying to generate new client referrals online through their social media accounts. The more likes and...more
Join a panel of experienced legal marketers to learn tips and tricks for managing a successful webinar from start to finish. Panelists discuss pre-webinar strategy and planning, marketing the webinar through digital channels,...more
LinkedIn has given us a wonderful feature that I want you to take full advantage of because it allows you to "feature" your best work. This is important, and I'll show you why, okay? [This was first recorded on LinkedIn...more