Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling
Fox on Podcasting: PodPage and Beyond: Elevating Listener Experience with Dave Jackson
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
The four reasons why, with thought leadership, the best ability is availability
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Consider angles when mapping out your thought leadership strategy, not just topics
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more
Hiring in today’s legal market feels like trying to find a unicorn in a thunderstorm. The great ones aren’t applying. The good ones ghost you. The ones who do come through the door often aren’t a fit....more
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California. When he's not trying cases, Mitch uses digital,...more
Attorneys are busy. Client demands are constant, and non-billable work like marketing and business development often fall to the wayside. But maximizing your time and being efficient with your marketing is imperative to...more
We often hear that legal content is lacking in personality. Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for...more
People have remarked that the word “unprecedented” is certainly having a moment right now. I think that’s something we can all agree on. And one of the things that is truly unprecedented is the sheer amount of content coming...more
When conducting social media training, a common concern I run across has to do with attorneys and staff being afraid they will post something that will get them in trouble. Consequently, they hold back from using these tools...more
An increasing number law firms and lawyers are finally coming to realize that social media activity is important for a law firm or a lawyer’s practice. Certainly, social media activity can be a great way to spread information...more
Lawyers often tell us they have limited time to devote to marketing and business development and want to know the most effective way to maximize their time. Without hesitation, our response is “specialize!” (Actually, because...more
Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more