News & Analysis as of

Content Marketing Legal Technology

Nancy Myrland - Myrland Marketing & Social...

[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts

(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative...more

Legal Internet Solutions Inc.

Clear Audio, Clear Message: Why Sound Quality Matters for Your Law Firm

If you’re diving into video, webinars, or podcasting, you’ve likely wondered: Does audio quality really matter that much? Yes — it does....more

Legal Internet Solutions Inc.

Instantly Improve Your Video Content — No Fancy Equipment Needed

Does your Zoom setup scream “ghost story hour” instead of “trusted legal advisor”? You’re not alone. Many lawyers and legal marketers struggle with looking professional on camera. But the good news? You don’t need a tech...more

Furia Rubel Communications, Inc.

How to Rank in the Age of AI Search: On Record PR

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

9Sail

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

9Sail on

Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

Passle on

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

9Sail on

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 208 | Bruce Holbert of Exterro sits down with Kaylee & Mary

Bruce Holbert, Senior Director of North American Channels for EDRM Trusted Partner Exterro sits down with Kaylee & Mary to talk about his journey to eDiscovery and Exterro. We talked about what attracted him to Exterro and...more

Good2bSocial

How to Optimize Your Law Firm’s Content for AI-Powered SERPs and LLMs

Good2bSocial on

Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find...more

9Sail

What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough

9Sail on

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

9Sail on

Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

9Sail on

Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Legal Internet Solutions Inc.

Smarter Marketing, Smaller Budgets: How AI Is Leveling the Playing Field for Small Law Firms

For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more

Omnizant

Optimizing Your Site Structure for Visitors (and Google)

Omnizant on

You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too.  Your law firm website needs to provide a...more

Good2bSocial

Our 2025 HubSpot Tips Guide

Good2bSocial on

HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. For this blog, I have...more

Good2bSocial

How to Find Legal Directories to Boost Your Law Firm SEO

Good2bSocial on

The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more

Passle

CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership

Passle on

Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:

Passle on

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Passle

CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team

Passle on

AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this episode of the CMO Series Podcast re-release series, Tracey Whyte, Director of...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 203 | Rob Robinson of ComplexDiscovery OÜ sits down with Kaylee & Mary

Rob Robinson, Editor and Managing Director of EDRM Trusted Partner, ComplexDiscovery OÜ, and CMO at EDRM's Trusted Partner HaystackID sits down with Kaylee & Mary to talk about his journey from attack helicopter pilot to...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

Good2bSocial on

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Good2bSocial

5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

Good2bSocial on

If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more

48 Results
 / 
View per page
Page: of 2

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide