These are the six ways thought leadership will support your firm's strategic plan
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With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and...more
LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of...more
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more
Finding innovative ways to stand out in the crowded legal market is more critical than ever. LinkedIn, the world’s largest professional network, has introduced a groundbreaking tool poised to transform legal marketing...more
In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more
A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best...more
Video has become a key element of a successful marketing mix; and in fact, has become really important on LinkedIn. Video content has been proven to capture more users’ attention, and audiences are more likely to share video...more
If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity....more
Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more
Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By...more
Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? Almost no one is leveraging the power of the network, so those who do have a...more