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Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more
If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You...more
When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more
Days after graduation, Emily Brady’s career took an unexpected turn. “Does anyone know what SEO is?” she remembers a colleague asking. She didn’t at the time. But as a content developer, she was naturally curious. So she...more
While creativity is certainly required to execute a successful law firm marketing campaign, the starting point for law firm marketers should always be data. Data tells you what in your current content creation process is...more