Want to use a positioning cheat code? Try "early bird" thought leadership.
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Industry jargon is your clients' and referral sources' love language
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Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
Consider angles when mapping out your thought leadership strategy, not just topics
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Bar Exam Toolbox Podcast Episode 311: Spotlight on Criminal Law (Part 1)
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more
Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued, and supported throughout their...more
Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new systems. It’s to be expected...more
Effective Client Engagement Strategies for Law Firms - In today’s competitive legal market, client engagement is not just a buzzword—it’s a necessity. Law firms that prioritize and excel in client engagement are more...more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more
In the current digital age, having a strong online presence is essential for most businesses – including law firms. However, with stiff competition in the legal industry, it can be challenging to stand out from other firms....more
Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success...more
It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more
This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more
This week's episode of "All the Things" is One More Thing with Rob Kates. It features long-time friend of LISI, Rob Kates, Executive Producer at Kates Media, as he chats with LISI COO+ CMBDO Robyn Addis about everything from...more
In this episode of Passle's CMO Series podcast, Charles Cousins is lucky to be joined by Craig Budner, Global Strategic Growth Partner at K&L Gates to discuss the opportunties for growth in the legal services sector. During...more
We often hear that legal content is lacking in personality. Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for...more
Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask? Lawyers and law firms often...more