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Good2bSocial

Tips for Legal Vendors Selling Value to Law Firms

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Selling to law firms isn’t just about pitching your product or service—it’s about demonstrating value.  With so many offers—new technologies, software, and services—coming their way on a daily basis, most firms struggle...more

Passle

Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177

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AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation. In this episode,...more

Nancy Myrland - Myrland Marketing & Social...

[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts

(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

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Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 208 | Bruce Holbert of Exterro sits down with Kaylee & Mary

Bruce Holbert, Senior Director of North American Channels for EDRM Trusted Partner Exterro sits down with Kaylee & Mary to talk about his journey to eDiscovery and Exterro. We talked about what attracted him to Exterro and...more

9Sail

What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough

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The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

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Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Passle

CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership

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Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:

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In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 203 | Rob Robinson of ComplexDiscovery OÜ sits down with Kaylee & Mary

Rob Robinson, Editor and Managing Director of EDRM Trusted Partner, ComplexDiscovery OÜ, and CMO at EDRM's Trusted Partner HaystackID sits down with Kaylee & Mary to talk about his journey from attack helicopter pilot to...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

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Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Legal Internet Solutions Inc.

Unlock AI’s Potential: How to Get the Best Results From GenAI in Legal Marketing

Generative AI (GenAI) is no longer a novelty. It’s a strategic asset for firms that know how to use it well. For legal marketers, it presents a powerful way to accelerate content creation, boost efficiency, and spark...more

Copo Strategies + Law Firm Editorial Service

Stop stressing about the ROI of your thought leadership, OK?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leadership. + Learn more about Wayne Pollock:...more

Legal Internet Solutions Inc.

Top 10 Ways to Engage Your Clients Throughout the Journey

Effective Client Engagement Strategies for Law Firms - In today’s competitive legal market, client engagement is not just a buzzword—it’s a necessity. Law firms that prioritize and excel in client engagement are more...more

Passle

Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special

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In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more

Copo Strategies + Law Firm Editorial Service

Olga Mack on building her personal brand (and the future of law) - Legally Contented Ep. 3

In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro. Olga is a well-recognized authority on legal technology and innovation in the...more

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