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JD Supra Perspectives

What General Counsel DON'T Want From Your Firm's Thought Leadership

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LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

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Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

Stange Law Firm, PC

Are press releases an effective marketing strategy?

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The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for the law firm....more

Good2bSocial

SEO and Social Media for Law Firms: The Ultimate Digital Marketing Duo

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When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms are missing this enormous thought leadership opportunity

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

Good2bSocial

Law Firm Case Studies: 18 Tips to Win Over Potential Clients

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Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build...more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

9Sail on

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

JD Supra Perspectives

When the Economy Slows, Act With Intention

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When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting....more

Copo Strategies + Law Firm Editorial Service

Six ways your thought leadership can help you land speaking opportunities

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

Good2bSocial

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

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In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

Good2bSocial

LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?

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LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

Passle on

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

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The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Jaburg Wilk

Every Experience is an Audition for Your Future

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As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

JD Supra Perspectives

How to Use Your Analytics to Guide Smart Content Strategy: Lessons from Rich Meneghello at Fisher Phillips

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"You want to write about what people are reading." Paul Ryplewski recaps a recent webinar conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips. ...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

Good2bSocial

Google Updates LSA Verification for Legal Services: July 25th Deadline Fast Approaching!

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Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more

Copo Strategies + Law Firm Editorial Service

The thought leadership ghostwriting process breaks when clients do this

A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

9Sail on

Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Good2bSocial

SEO and Social Media for Law Firms: How They Go Hand in Hand

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SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

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Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

Copo Strategies + Law Firm Editorial Service

Are you using thought leadership as "after hours" client advocacy?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

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