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JD Supra Perspectives

What General Counsel DON'T Want From Your Firm's Thought Leadership

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LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

9Sail on

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

JD Supra Perspectives

What Do In-House Counsel Really Want? It’s Not Rocket Science

JD Supra Perspectives on

Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

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