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Content Strategy General Data Protection Regulation (GDPR)

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

9Sail on

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

Legal Internet Solutions Inc.

Getting to Know Google Analytics 4 for Legal Marketers

Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why? Google is essentially making it mandatory to...more

Good2bSocial

How to Keep Your Law Firm Marketing Emails Out of the Spam Box

Good2bSocial on

From writing content to perfecting design, creating law firm marketing emails takes time and effort. However, email marketing is a waste of time if your newsletters and client alerts are landing in the spam box...more

Legal Internet Solutions Inc.

One More Thing from 2022 with Team LISI

Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more

Legal Internet Solutions Inc.

Three Things - What I Learned this Year with Taryn Elliott and Ann Caskey

Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more

Good2bSocial

The Ultimate Guide to Email Marketing for Attorneys

Good2bSocial on

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason....more

Fenwick & West LLP

Influencer Marketing: Top Business and Legal Considerations for 2020

Fenwick & West LLP on

Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a marketing channel. In addition, marketers are grappling with how to ensure that they and...more

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