These are the six ways thought leadership will support your firm's strategic plan
Hot Topics in International Trade - Olivia Van Pelt Braumiller Law Group Law Clerk
Treat thought leadership like the compounding asset it is
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling
Key Discovery Points: Detecting AI is Difficult and Tricky!
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO Series REPRESENTS Podcast
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Consider angles when mapping out your thought leadership strategy, not just topics
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Co-author thought leadership with these five groups of people to build better bonds with them
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more
Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract...more
Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more
In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly...more
If you are an in-house legal digital marketer or search engine optimization (SEO) manager for a law firm, you know how much work it can be managing SEO strategy for just one client. Well, at 9Sail, we manage SEO for several...more
You’ve been on your marketing game: communicating consistently, following up, executing with purpose. And it’s working. New matters are coming in, and your team is at (or over) capacity for the foreseeable future....more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Digital marketing in all its forms is essential to appealing to the...more
Sometimes it’s hard to know how to get the most bang for your buck. With so many options for spending your advertising budget, it takes time to learn what’s worth your investment. Facebook itself is complex and its...more
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more