These are the six ways thought leadership will support your firm's strategic plan
Hot Topics in International Trade - Olivia Van Pelt Braumiller Law Group Law Clerk
Treat thought leadership like the compounding asset it is
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling
Key Discovery Points: Detecting AI is Difficult and Tricky!
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO Series REPRESENTS Podcast
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Consider angles when mapping out your thought leadership strategy, not just topics
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Co-author thought leadership with these five groups of people to build better bonds with them
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
Xen Hartzell, podcast producer and editor of the Illumination Zone, sits down with Kaylee & Mary to celebrate the Illumination Zone's 200th episode. Xen's fiction podcasts "Midst" and "Unend" have repeatedly topped global...more
2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more
I recently had the opportunity to visit with Megan Dougherty, co-founder of One Stone Creative. One Stone Creative is a premier podcast production company focusing on business podcasting. Megan is also one of my podcast...more
Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve shared their insights and advice for other professionals on their career journeys. To...more
Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to...more
Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of...more
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more
Robert Ingalls is my guest on this Innovation in Compliance Podcast episode. He is the Chief Product Strategist at Law Pods, a podcast for busy attorneys. In this episode, Robert and I talk about the power of podcasting as...more
Tom Nixon provides excellent tips and tactics for building a law podcast following....more
Tom Nixon provides an in-depth, action-driven roadmap to successfully getting your firm's podcast underway....more
In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs). Of course, you have got to get to a place in your legal career where the state and local...more