How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Here are four ways to convert webinars into articles people will actually read
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Consider angles when mapping out your thought leadership strategy, not just topics
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Co-author thought leadership with these five groups of people to build better bonds with them
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The lesson 2,886 newspapers can teach law firms about thought leadership
Thought leadership as a secret crisis management weapon?!
New lateral partners coming aboard? They'll need a Thought Leadership Blitz
Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
This is what makes timely thought leadership so magical
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more
Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Iris Jones, Akerman’s Chief Marketing and Client Development Officer. Iris oversees the firm’s client development team to advance the overall strategic plan...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize profitability? In this...more
For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to...more
Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and can attract more clients and secure more engagements. Remember that prospects considering a lawyer...more
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more
I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore...more