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Consider angles when mapping out your thought leadership strategy, not just topics
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Co-author thought leadership with these five groups of people to build better bonds with them
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The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The lesson 2,886 newspapers can teach law firms about thought leadership
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Conozca el trabajo de John Grisham
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
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(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more
With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more
HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more
When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more
As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand identity. A thoughtfully crafted logo conveys professionalism, trustworthiness, and gravitas....more
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more
The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more
Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
The end of the calendar year is a potent cocktail of stress, accomplishment and setting lofty goals for the future. Digital strategy planning is your key to calmly and confidently meeting the demands of the New Year. ...more
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more
From Zero to Hero: How To Get Started With Social Media Marketing for Your Practice - You’ve heard about the power of social media to grow your practice, but you’ve never been able to harness it. Sound familiar? You’re...more
In the current digital age, having a strong online presence is essential for most businesses – including law firms. However, with stiff competition in the legal industry, it can be challenging to stand out from other firms....more
[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more
An interview with Mansi Shah, Partner at Kilpatrick Townsend by Richard Hsu...more
Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in...more
Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm....more
Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced...more
In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. Law...more
Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of...more