These are the six ways thought leadership will support your firm's strategic plan
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Treat thought leadership like the compounding asset it is
Want to use a positioning cheat code? Try "early bird" thought leadership.
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Consider angles when mapping out your thought leadership strategy, not just topics
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Co-author thought leadership with these five groups of people to build better bonds with them
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan. 1. By covering issues or developments regarding the...more
Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it. Before we venture out into the world each day, we tend to look at ourselves in the mirror to make...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought leadership content,...more
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more
Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more
Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more
Use thought leadership content to efficiently answer the same questions many of your clients have about the same legal development. Let’s talk about thought leadership as client service, particularly thought leadership...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
I recently read this good piece of advice. It’s easy to jump to conclusions or make judgments about people without knowing all the facts. Making assumptions isn’t a good idea, as pointed out in old movies and television...more
Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more
Law firms, like any other business, need to market themselves in order to attract clients and grow their practice. In today's digital age, having an online presence is crucial for any law firm to reach its target clients and...more
It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
“I don’t have to do my own writing? You guys can do that?” I have heard this question from lawyers many times over the last few years, and I understand. Even though I had practiced law, before I started writing for...more
Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources. When I say bingeable content, I know the first thing you think...more
This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more