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Copyright › IP License › Advertising

A Copyright is an exclusive legal right granted to the creator of an original work to license, copy, sell, distribute, or otherwise exploit the work for his or her own benefit.
Arnall Golden Gregory LLP

Using Popular Songs in Social Media? How to Avoid Costly Copyright Mistakes

Arnall Golden Gregory LLP on

Companies that rely on digital marketing and social media are now facing serious consequences over music copyright. Many have been hit with multimillion-dollar lawsuits for unwittingly using popular songs in social media...more

Bricker Graydon LLP

What You Need to Know about Business Use of Third-Party Photos - Part 1

Bricker Graydon LLP on

You know it, instinctively if not empirically – there are many good reasons to use photos in your ads and print pieces and on your web pages – photos capture attention better than bold headlines and they add visual interest....more

Smith Anderson

Copyright Liability Could Cost You and Your Business

Smith Anderson on

Businesses can unknowingly infringe others’ copyrights in all kinds of ways. It’s important for copyright holders to know their rights. It’s also important for those using copyrighted content to be aware of common pitfalls...more

Lerman Senter PLLC

Broadcasts, Advertising, and Promotions Related to the 2023 NCAA Basketball Championships

Lerman Senter PLLC on

The NCAA national men’s and women’s basketball tournaments will begin on March 12, 2023 and end with the national championships in early April. Broadcast stations often conduct promotions tied to these tournaments. The...more

McAfee & Taft

Navigating the social media maze of copyright

McAfee & Taft on

As 2020 marches on, companies continue to focus on social media and other online forms of marketing and advertising to connect with their customers. Unfortunately, by advertising and connecting through social media, companies...more

Faegre Drinker Biddle & Reath LLP

Intellectual Property Issue-Spotting: Common Themes in Recent Ad Campaigns

Faegre Drinker Biddle & Reath LLP on

We are noticing a common theme in advertising: recent commercials, web pages and social media include a series of still images of essential workers, or short videos submitted by the companies’ own clients. In case your...more

Dorsey & Whitney LLP

About that Dodge Super Bowl Ad

Dorsey & Whitney LLP on

Did you catch that Dodge commercial everyone is talking about with the Rev. Dr. Martin Luther King Jr. voiceover? Many viewers took to Twitter last night to express their belief that the use of the speech to sell trucks was...more

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