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Corporate Branding Marketing Entertainment Industry

Farella Braun + Martel LLP

Mad Max or a Brand Warrior: HBO's Experience In the Branding Thunderdome

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it might seem like branding...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Brian Anderson, Partner at Sheppard Mullin

An interview with Brian Anderson, Partner at Sheppard Mullin by Richard Hsu...more

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