News & Analysis as of

Corporate Culture Marketing

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advertising Won’t Fix a Broken Culture

I’ve been working with organizations—political, civic, religious, and business—since my days at Stony Brook, back when I was involved with student political groups and the school paper. I’ve written ad copy, designed flyers,...more

Best Era

Can’t Find Good Talent? You’re The Problem, It’s You.

Best Era on

Hiring in today’s legal market feels like trying to find a unicorn in a thunderstorm. The great ones aren’t applying. The good ones ghost you. The ones who do come through the door often aren’t a fit....more

Venable LLP

Your Employee's Right of Publicity (NIL)

Venable LLP on

Your company believes it has an employee-friendly culture, and it wants to publicize/exhibit/promote/exploit that positive experience in its external marketing and promotional materials and internal correspondence and...more

Integreon

ALM Consulting Magazine Best Firms to Work For Industry Series Recap

Integreon on

Building Exceptional Firms: From Rainmaking to Culture Building, What Makes Great Firms Stand Out? What Iconic Consulting Firms Do to Grow in a Post-COVID Era - Consulting Magazine held the “2024 Best Firms to Work For”...more

Firesign | Enlightened Legal Marketing

Who Cares About Law Firm Branding?

Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more

Passle

CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate

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By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships, but improve your likelihood of generating new business. Whether a new...more

Passle

CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing

Passle on

Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards. On this...more

Passle

Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture - Passle CMO Series Podcast

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Diversity, Equity and Inclusion. Most law firms have a working group or committee in place to create, communicate and manage their DEI strategy. While these initiatives are well-intended, they can be difficult to...more

Legal Internet Solutions Inc.

22 in ‘22

I’m not one for “manifesting things into the universe” or vision-boards and such. But writing these goals lists every year seems to help me stay on track and make things happen. And after 57% growth at LISI in 2020 and 62%...more

Robins Kaplan LLP

Financial Daily Dose 5.19.2021 | Top Story: JPMorgan Promotes Two Women to Lead Biggest Division, Shakes Up Dimon Succession...

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JPMorgan Chase has elevated two execs, Jennifer Piepszak and Marianne Lake, to top spots as joint heads of the firm’s “sprawling” consumer and community banking division ...more

Robins Kaplan LLP

Financial Daily Dose 1.28.2020 | Top Story: Markets Tumble as Fears Spread Over Coronavirus Epidemic

Robins Kaplan LLP on

A mounting death toll (over 106 and counting) and fears of a coronavirus pandemic sent markets tumbling early on Monday and kicked off a selloff that continued all day....more

The Volkov Law Group

Ethics and Compliance as a “Marketing” Program

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Right up front, I want to confess. I am a lawyer, and I love being a lawyer. So forgive me for this posting and perhaps my narrow-minded view but I have to take a moment to express some concerns about ethics and compliance....more

The Volkov Law Group

Promoting Ethics In Your Company

The Volkov Law Group on

I am a little reluctant to raise this issue. I am sure the overwhelming response will be “Yes, of course.” I am prepared for that and for any criticism that I am only offering another profound grasp of the obvious....more

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