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Cross-Border Transactions Corporate Branding

Offit Kurman

Future-Proofing Your Brand During Expansion

Offit Kurman on

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Faegre Drinker Biddle & Reath LLP

Dot Your I’s and Cross Your T’s: Running a Successful Global Promotion

The rules for sweepstakes, contests, and other promotions vary dramatically by country, and sometimes by province or local jurisdiction. A promotion that is perfectly legal in the United States is not necessarily permitted in...more

International Lawyers Network

Client Wants To Do Business in US, What To Do from an IP Perspective

The Amazon Marketplace, an online sales platform for third-party sellers, has seen a significant increase in popularity. It is not, however, the only third-party sales platform, Walmart.com, e-Bay, and Etsy are other popular...more

Verrill

No Purchase or Personal Data Collection Necessary: GDPR’s Impact

Verrill on

The European Union’s new data privacy rules are set to take effect May 25 and will have broad implications for businesses across industries. Robert Laplaca of Verrill Dana discusses how the new rules will affect online...more

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