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Data Brokers Location Privacy Consumer Privacy Rights

Williams Mullen

California Attorney General Targets Location Data Industry

Williams Mullen on

On March 10, 2025, California Attorney General Rob Bonta announced an investigative sweep targeting the location data industry for potential non-compliance with the California Consumer Privacy Act (the “CCPA”)....more

Lowenstein Sandler LLP

Privacy Implications of Real-Time Bidding – Lessons From the Mobilewalla Enforcement Action

Lowenstein Sandler LLP on

With advances in digital technology and consumers’ insatiable appetite for “free” content, the advertising technology industry (AdTech) has played a crucial role in delivering highly personalized ad campaigns to consumers...more

Wyrick Robbins Yates & Ponton LLP

FTC Gives it to X-Mode: 5 Lessons from the Agency’s Latest Consumer Location Data Case

The FTC announced an action last week against location data broker X-Mode Social and its corporate successor Outlogic (collectively, “X-Mode”) based on several alleged violations of Section 5 of the FTC Act. According to FTC...more

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