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IMS Legal Strategies

How to Unleash the Power of Segmentation

IMS Legal Strategies on

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

Akerman LLP

Episode 23: Using “People Analytics” to Make Smart Business and Corporate Culture Decisions

Akerman LLP on

Matt Steinberg welcomes Humanyze CEO, Ben Waber, to discuss the growing science around people analytics—the “big data” underlying day-to-day workplace interactions. Matt and Ben discuss how technology (e.g., ‘next-gen’...more

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