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Data Collection NAD FTC Act

IMS Legal Strategies

A Taste for Claims: Conducting Sensory Claim Substantiation Surveys

IMS Legal Strategies on

This article provides an overview of sensory claim substantiation: the types of sensory claims, how to identify the right sensory claim for your product, research design methods, best practices for each type of claim, and how...more

Sheppard Mullin Richter & Hampton LLP

NAD Examines Privacy Statements Made By DuckDuckGo in Online Ads

Following -by a day- a privacy-related claim challenge brought against another advertiser, the National Advertising Division found that advertiser DuckDuckGo had sufficiently substantiated its privacy claims. These cases are...more

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