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Data Management Data Collection Customer-Loyalty Programs

IMS Legal Strategies

How to Unleash the Power of Segmentation

IMS Legal Strategies on

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

Troutman Pepper Locke

New Jersey Releases Proposed Privacy Regulations

Troutman Pepper Locke on

On June 2, the New Jersey Division of Consumer Affairs announced the publication of new proposed regulations to implement the New Jersey Data Privacy Act (NJDPA), N.J. Stat. §§ 56:8-166.4 et seq., which went into effect on...more

Stradling Yocca Carlson & Rauth

Navigating the Financial Incentive Requirement of the California Consumer Privacy Act

Since its enactment at the beginning of 2020, the California Consumer Privacy Act (CCPA) has garnered a significant amount of attention. The watershed legislation, which is intended to strengthen privacy rights in the state...more

Orrick, Herrington & Sutcliffe LLP

California Governor Signs CCPA and Breach Notification Statute Amendments into Law

With the January 1, 2020 effective date of the California Consumer Privacy Act (the “CCPA”) rapidly approaching, all eyes have been on the California legislature’s consideration of a robust suite of amendments that would...more

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