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Data Privacy Tracking Systems Marketing

Osano

Server-Side Tracking: What Is It, and How Does It Impact Privacy Compliance?

Osano on

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data.  Server-side tracking can be a great approach for...more

9Sail

What In-House Legal Marketers Need to Know About GA4 

9Sail on

As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable...more

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