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Data-Sharing Sponsorship Agreements

Morgan Lewis

Data Utilisation in Sports Transactions: Legal and Commercial Considerations

Morgan Lewis on

The sports industry is undergoing a transformative shift as data becomes an increasingly important part of commercial strategy. From enhancing player performance to unlocking new revenue streams, data’s role in...more

Morgan Lewis - Tech & Sourcing

Data Sharing in Sports Sponsorship Contracts

Sports sponsorship contracts traditionally focus on category exclusivity and entitlements while overlooking data sharing language. However, with the rapid evolution of data usage in the industry, incorporating data sharing...more

BakerHostetler

Media Insights for In-House Counsel: Retail Media Networks

BakerHostetler on

As consumer habits evolve, new media channels emerge. Before the internet, brand media budgets were split between traditional media like print newspapers and magazines, radio, television, and out-of-home billboards....more

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