PODCAST: Williams Mullen's Trending Now: An IP Podcast - Artificial Intelligence: Issues Affecting Creators, Writers and Artists
Snooping Sadia Talks to Former Official Gene Fishel — Unauthorized Access Podcast
How can a private individual report to INTERPOL?
NGE On Demand: Insurance Case Law Index with Jill Berkeley
FCPA Compliance and Ethics Report-Episode 270-Scott Lane on data and compliance
Data Center Networks – Interview with Jeff Moerdler, Member, Mintz Levin
I’m an adjunct professor of legal entrepreneurship at the University of Connecticut School of Law, and I've never been more excited about the future of law. This year, I simplified my reading list to just two books: "The...more
Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the...more
In marketing, the ability to understand your audience’s behavior and test new things is imperative. It’s great to come up with new creative, but it’s not always a good idea to blast it to your entire database without some...more
Email segmentation is an effective marketing strategy that can increase your law firm’s email open rates and conversion rates. The more relevant your email communication is, the more likely your audience will continue to...more
Research estimates that up to 63% of CRM systems fail to meet expectations – and a failed CRM implementation can be extremely costly, not just in terms of the financial expense, but also because of the costs in lost time –...more
So what do you do if you just can’t seem to get data quality help from within your firm – or if you don’t want to spend months manually cleaning your CRM data? How big a problem is data quality depression really?...more
Once the outside structure of your CRM is solid, it’s time to think about the infrastructure. How will the information need to flow within the system and externally? What types of connections or integrations will need to be...more
Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and in-store sales) and enable...more