Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more
Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of KPIs that can be used by marketing professionals. But first, what is a KPI? A KPI, or Key...more