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9Sail

Don’t Let Your Blog Live in the Basement: Why Subdomains Sink SEO

9Sail on

You wouldn’t build a dream home on your property, then pour all your time, money, and craftsmanship into the shed out back. But when law firms publish content to a blog on a subdomain, that’s exactly what they’re doing....more

Loeb & Loeb LLP

How Culture, Law and Technology are Redefining Book Publishing

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There are a lot of exciting emerging trends in the book publishing industry that are responsible for its consistent growth....more

Good2bSocial

10 Tips to Drive More Web Traffic from Social Media

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In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

Fox Rothschild LLP

Influencer Suing Over Aesthetic And Brand Identity

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Recently, influencer, Sydney Gifford is suing fellow, influencer, Alyssa Sheil, claiming misappropriation – this claim exceeds imitation, instead Gifford argues that Sheil appropriated her entire look, including her atheistic...more

BakerHostetler

Media Insights for In-House Counsel: Retail Media Networks

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As consumer habits evolve, new media channels emerge. Before the internet, brand media budgets were split between traditional media like print newspapers and magazines, radio, television, and out-of-home billboards....more

Faegre Drinker Biddle & Reath LLP

New Frontier: Ten Tips for Navigating Brand Protection in the Metaverse

Advances in technology have taken the world by storm in recent years and brand owners must adapt to new forms of expression and brand awareness. Enter the metaverse: an online virtual world where users can interact with each...more

9Sail

Five Public Relations Outreach Strategies That Can Benefit Your Law Firm

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Date: October 18, 2023 If you’re wondering how to grow your law firm, the key lies in promoting it effectively. To generate new leads and increase brand awareness, it’s essential to make your firm’s name stand out in the...more

Wilson Sonsini Goodrich & Rosati

Marketing in the Metaverse

The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products that cross the digital divide. Many...more

Smart & Biggar

[Ongoing Program] Brands in the Metaverse: Protecting Trademarks & Copyrights Online, in Digital Media, and Beyond - September...

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The Internet has developed into an essential part of virtually every business, from online sales, to software as a service, to online marketing. This has led to a corresponding rise in the type and volume of online IP risks...more

BakerHostetler

A Legal Practitioner’s Guide to NFTs, Digital Advertising and Media

BakerHostetler on

In 2021, non-fungible tokens (NFTs) generated overall sales of close to $25 billion and became one of the year’s most defining cultural phenomena. This trend has continued with NFT sales topping $2 billion in the first...more

Smart & Biggar

Branding in the metaverse - how brand owners can find growth in the virtual realm

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Overview of the metaverse - Facebook’s recent re-branding to Meta1 has significantly increased interest in the “metaverse”. Although the concept of the metaverse is still evolving, it is generally understood to be a...more

Foster Garvey PC

Sports & Entertainment Spotlight - March 2021 #2

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Welcome back to another week in the Spotlight. It is truly remarkable to think that it has (already? only?) been one year since the World Health Organization’s declaration of the COVID-19 pandemic, shuttering sports arenas,...more

Furia Rubel Communications, Inc.

Instagram for Law Firms: Do We or Don’t We? Law Firm Social Media

Most big brands will attest to the powerful branding tool that is Instagram. However, we’re often asked whether Instagram is a good platform for law firms. While it is up to each firm, practice and attorney to evaluate...more

Goulston & Storrs PC

Is Your IP Safe in a $1 Billion Industry?

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According to Axios’ article, the eSports market is expected to surpass $1 billion globally in 2019. None of this should be a shock since eSports is proving to be an ideal venue for brand sponsorship...more

Hogan Lovells

Gearing up for e-sport: Seizing opportunities and tackling legal issues

Hogan Lovells on

On 27 March, Partner Eugene Low and Associate Arthur Ng from our Hong Kong office gave a presentation on e-sports at a reception event organized by the Association of Corporate Counsel, Hong Kong. ...more

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