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Disclosure Requirements Artificial Intelligence Consumer Protection Laws

WilmerHale

Texas Enacts New AI Law

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On June 22, 2025, the Texas governor signed the Texas Responsible Artificial Intelligence Governance Act (TRAIGA or the Act) into law, making Texas the second state to pass comprehensive artificial intelligence (AI)...more

Polsinelli

Regulatory Trend: Safeguarding Mental Health in an AI-Enabled World

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Key Takeaways: New York is the first state to enact mental health-focused statutory provisions for “AI Companions,” requiring user disclosures and suicide prevention measures for emotionally interactive AI systems....more

Morgan Lewis - Tech & Sourcing

Texas Becomes Latest State to Regulate AI Governance

In a recent LawFlash, a team of Morgan Lewis lawyers wrote on the enactment of the Texas Responsible Artificial Intelligence Governance Act (TRAIGA), which will enter into force on January 1, 2026. This legislation marks a...more

Kilpatrick

Flying Too High? Microsoft’s Copilot Ads and the Limits of AI Marketing

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AI might be transforming the workplace, but companies touting AI-powered tools should proceed with caution. In a recent decision, the National Advertising Division (“NAD”) reviewed Microsoft’s claims about its Microsoft 365...more

Sheppard Mullin Richter & Hampton LLP

Texas Enacts Sweeping AI Law: Disclosure, Consent, and Compliance Requirements Take Effect in 2026

On June 22, 2025, Texas Governor Greg Abbott signed into law House Bill 149, enacting the Texas Responsible Artificial Intelligence Governance Act (TRAIGA). The law establishes one of the nation’s most comprehensive...more

Verrill

Maine Law Now Requires Limited Disclosures of Artificial Intelligence Technology

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Maine has joined the list of U.S. states requiring disclosures of Artificial Intelligence (A.I.) technologies. This is due to a new law signed by Governor Janet Mills on June 12, 2025, the Act to Ensure Transparency in...more

Alston & Bird

New Artificial Intelligence Laws in Effect in Utah

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Utah Governor Spencer J. Cox signed three state AI bills into law that took effect May 7, 2025. These laws require businesses to make “you’re talking to a bot” disclosures and comply with privacy requirements when using AI in...more

Alston & Bird

NY Passes Law Governing Personalized Algorithmic Pricing; AI Companions

Alston & Bird on

On May 9, 2025, New York Governor Kathy Hochul signed Assembly Bill A3008 into law. The omnibus legislation mandates transparency in personalized algorithmic pricing while prohibiting related discrimination. The new law also...more

Weber Gallagher Simpson Stapleton Fires &...

The Legal Landscape of AI in Insurance: What New York Insurers Need to Know

This update provides an overview of the legal and regulatory considerations surrounding the use of artificial intelligence (AI) products and New York law in insurance products; with a particular focus on underwriting,...more

Morrison & Foerster LLP

MoFo’s State + Local Government Enforcement Newsletter - June 3, 2025

Morrison Foerster’s State and Local Government Enforcement team is pleased to provide our bimonthly newsletter summarizing some of the most important and interesting developments from state attorneys general (“State AGs”)...more

Mintz - Privacy & Cybersecurity Viewpoints

New York is Protecting its Consumers, One Budget at a Time

New York Governor Kathy Hochul has spoken: New York consumers need more information, more protections, and more money in their pockets. As part of the Transportation, Economic Development and Environmental conservation...more

Kelley Drye & Warren LLP

Ad Law News and Views - May 2025

Bipartisan Coalition of State AGs Oppose Federal Effort to Block State AI Laws - If you’ve been keeping tabs on the AI legal landscape lately, one thing is clear: states aren’t waiting....more

Perkins Coie

New Utah AI Laws Change Disclosure Requirements and Identity Protections, Target Mental Health Chatbots

Perkins Coie on

Key Takeaways - - Utah has introduced five new bills that further shape its existing Artificial Intelligence Policy Act and add new requirements. - Both the scope of disclosure requirements surrounding the use of AI...more

Epstein Becker & Green

Utah Law Aims to Regulate AI Mental Health Chatbots

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Those in the tech world and in medicine alike see potential in the use of AI chatbots to support mental health—especially when human support is unavailable, or therapy is unwanted....more

Epstein Becker & Green

Colorado’s Historic AI Law Survives Without Delay (So Far)

Epstein Becker & Green on

On May 17, 2024, Colorado Governor Jared Polis signed Colorado’s historic artificial intelligence (AI) consumer protection bill, SB 24-205, colloquially known as “Colorado’s AI Act” (“CAIA”), into law....more

Epstein Becker & Green

Will Colorado’s Historic AI Law Go Live in 2026? Its Fate Hangs in the Balance in 2025

Epstein Becker & Green on

On May 17, 2024, Colorado Governor Jared Polis signed Colorado’s historic artificial intelligence (AI) consumer protection bill, SB 24-205, colloquially known as “Colorado’s AI Act” (“CAIA”), into law....more

Bradley Arant Boult Cummings LLP

Colorado’s Artificial Intelligence Act (CAIA) Updates: A Summary of CAIA’s Consumer Protections When Interacting with Artificial...

During the 2024 legislative session, the Colorado General Assembly passed Senate Bill 24-205, which is known as the Colorado Artificial Intelligence Act (CAIA). This law will take effect on February 1, 2026, and requires...more

Mayer Brown

(A)Identify Yourself: State Bills Would Require Notification When Interacting with AI

Mayer Brown on

As the communication capabilities of artificial intelligence (“AI”)-powered chatbots and automated voice assistants (“callbots”) improve, it is becoming increasingly difficult to tell human from machine. At the same time,...more

Bradley Arant Boult Cummings LLP

Understanding the Utah AI Act and Newly Effective Amendments: What Your Business Needs to Know

On May 7, 2025, the Utah Artificial Intelligence Policy Act (UAIP) amendments will go into effect. These amendments provide significant updates to Utah’s 2024 artificial intelligence (AI) laws. In particular, the amendments...more

Kelley Drye & Warren LLP

Multiple Bites at the Apple over AI Claims

When Apple announced the iPhone 16 last year, it advertised that it would be ​“the first iPhone built for Apple Intelligence.” Apple touted several AI features and advertised that Apple Intelligence is ​“Available Now.” In...more

Orrick, Herrington & Sutcliffe LLP

Utah enacts AI disclosure law for consumer transactions

Recently, the Utah Legislature enacted SB 226 (the “Act”), which requires suppliers using generative AI in consumer transactions to disclose such use upon request. Specifically, the new requirements mandate that if an...more

Foster Swift Collins & Smith

Robot Lawyers? FTC Targets AI Legal Services

The Federal Trade Commission (FTC) is continuing its firm stance in regulating companies making unsubstantiated or exaggerated claims about their products or services employing artificial intelligence (AI)....more

ArentFox Schiff

AI Anti-Discrimination Bill Heads to Governor’s Desk in Virginia

ArentFox Schiff on

Colorado made history in May 2024 when it became the first state to adopt a comprehensive artificial intelligence (AI) consumer protection law. This landmark legislation has inspired other states, including Virginia, to...more

Alston & Bird

Virginia Legislature Passes Second US AI Governance Act Behind Colorado: Comparing the AI Acts

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On February 20, 2025, the Virginia legislature passed the High-Risk Artificial Intelligence Developer and Deployer Act (House Bill 2094, the “VA AI Act”) that mandates developers and deployers of high-risk artificial...more

Morrison & Foerster LLP

2025 State Attorneys General Predictions

The year 2024 remained a busy one for state attorneys general (State AGs) and 2025 promises to be even busier. To assist in-house counsel, compliance professionals, and defense lawyers navigate the 2025 State AG enforcement...more

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