Disclosure Requirements, Influencers, Corporate Counsel

Influencer Marketing Class Actions on the Rise: Common Themes & Key Takeaways

Morgan Lewis on 6/17/2025

A wave of class action lawsuits targeting influencer marketing practices has emerged in the first half of 2025, signaling what could be a popular trend in consumer class action litigation. With demands for substantial...more

Beyond the FTC: Consumer Class Actions Are Redefining Influencer Marketing Risk

Coblentz Patch Duffy & Bass on 6/16/2025

The influencer marketing ecosystem has evolved into a multibillion-dollar engine of digital commerce, delivering measurable ROI to brands across industries. However, as the industry matures, so too does the legal landscape...more

FTC Sends Warning Letters to Companies and Influencers Over Disclosures in Posts

Kelley Drye & Warren LLP on 11/17/2023

Earlier this year, we examined how changes to the FTC’s Endorsement Guides might affect influencer campaigns and suggested that companies may want to monitor FTC actions in this area to see what types of conduct grab the...more

New FTC Endorsement Guides: What ‎Advertisers and Influencers Need to Know

Troutman Pepper Locke on 7/11/2023

For the first time since 2009, the Federal Trade Commission (“FTC”) released changes to the FTC’s Endorsement Guides, which advise advertisers, brand ambassadors and endorsers (collectively, “endorsers”) on what practices may...more

FTC Proposes Changes to Endorsement Guides with Expanded Liability and More Onerous Disclosure Requirements

Kelley Drye & Warren LLP on 5/27/2022

In addition to announcing a new COPPA policy statement and related “crackdown” on children’s privacy issues (discussed here) in its most recent open meeting, the FTC also proposed changes to the FTC’s Endorsement Guides. The...more

FDA and FTC to Study Impact of Social Media Influencers

Ballard Spahr LLP on 3/5/2020

The widespread use of social media platforms make them ideal for companies trying to reach a large audience. Pharmaceutical and consumer products industries frequently maintain their own social media accounts and partner with...more