News & Analysis as of July 24, 2025

False Advertising

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NAD Decision Leaves Unanswered Questions about Content Creator Disclosures

Kelley Drye & Warren LLP on 7/21/2025

P&G filed an NAD challenge against Dr. Squatch over posts that the company’s influencers and content creators made on TikTok. These creators participate in the TikTok Shop affiliate program through which they can earn a...more

NAD Finds Advertiser Responsible for Influencer Post it Didn’t Request

Kelley Drye & Warren LLP on 5/19/2025

A beauty influencer posted a video on TikTok that purported to show how Huda Beauty’s Easy Bake Setting Spray is stronger and lasts longer than Charlotte Tilbury Beauty’s competing spray. Huda reposted the video on its...more

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Disclosure Requirements › TikTok › False Advertising

NAD Decision Leaves Unanswered Questions about Content Creator Disclosures

NAD Finds Advertiser Responsible for Influencer Post it Didn’t Request

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