News & Analysis as of July 23, 2025

Artificial Intelligence

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The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

9Sail on 6/26/2025

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

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The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

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