News & Analysis as of

Endorsements Name and Likeness

Bricker Graydon LLP

The Legal Ramifications of NIL Deals

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Since the NCAA lifted its restrictions in 2021, student-athletes have been able to profit from their name, image, and likeness (“NIL”), sparking a major shift in college athletics. Compensation for student-athletes has...more

Loeb & Loeb LLP

Jackson v. Kavanaugh

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District court denies rapper 50 Cent’s motion to preliminarily enjoin release of horror film Skill House, holding plaintiff failed to show likelihood of success, or even serious questions, on merits of his right of publicity...more

Sheppard Mullin Richter & Hampton LLP

NIL and Sports Representation: The New Wild West

In February, McNeese State’s basketball manager, Amir “Aura” Khan, rose to fame when a video featuring him went viral on X/Twitter. In the video, Khan led players out of the locker room with a boombox on his shoulder while...more

Eversheds Sutherland (US) LLP

Film Room: House approved; College Sports Commission goes live

In today’s special edition of Film Room, we note immediate action items and flag the critical open issues to track in order to stay ahead during the busiest summer in recent memory. House settlement approved - On...more

Eversheds Sutherland (US) LLP

Film Room: NIL clearinghouse detail

In this week’s Film Room, we break down newly reported detail on third-party NIL clearinghouse procedures. Actionable Information Regarding Clearinghouse - Last week, Ross Dellenger of Yahoo! Sports reported on a memo...more

Troutman Pepper Locke

“NIL Go”: Deloitte Establishes Basic Framework to Review Third-Party NIL Deals

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A three-page memo distributed to schools provides further clarity regarding Deloitte’s role as the approved clearinghouse for name, image, and likeness (NIL) deals, as outlined in the House settlement and guidance documents....more

Haynsworth Sinkler Boyd, P.A.

NIL: Why Every Student-Athlete in the Transfer Portal Needs Legal Representation

The NCAA transfer portal has become a defining feature of college athletics. Each year, thousands of student-athletes enter the portal for a variety of reasons such as seeking a better fit, increasing playing time, or...more

Dinsmore & Shohl LLP

Dinsmore: A trusted partner in NIL deals

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Name, Image and Likeness (NIL) deals benefit a wide range of athletes, from college stars landing major brand endorsements to competitors in niche sports securing sponsorships through social media and local businesses. Even...more

Ropes & Gray LLP

[Podcast] R&G Dugout: Navigating NIL—The Future of College Athletics and Investments

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On this episode of the R&G Dugout podcast, Ropes & Gray litigation & enforcement partner and lead of the firm’s sports industry initiative, Chris Conniff, is joined by intellectual property transactions partner Erica Han....more

Haynsworth Sinkler Boyd, P.A.

Beyond the Game: NIL Opportunities and Legal Insights for Student-Athletes and Businesses

With March Madness in full swing, the spotlight isn’t only on thrilling buzzer-beaters or underdog victories; it’s also on the continued evolution of Name, Image and Likeness (NIL) rights. Since the NCAA's landmark policy...more

McNees Wallace & Nurick LLC

From amateur to entrepreneur: NIL’s impact on student-athletes

The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics. For the first time, student-athletes can capitalize on their personal brands while pursuing their...more

Miles Mediation & Arbitration

The Impact of NIL Deals on College Sports: How They Benefit Schools and Student-Athletes

By the time you read this article, we will have crowned our 2025 College Football Playoff champion. If you watched even a slice of college games, then you heard multiple stories about “NIL” and the “collectives”. What exactly...more

Eversheds Sutherland (US) LLP

Film Room: Contingent Offers and NIL - Now, Pre-House Approval

In this week’s Film Room, we’ll flag key issues to consider as you optimize the NIL strategy for your campus following the NCAA’s Updated Q&A Regarding the Impact of the Proposed Settlement, which provided notable guidance on...more

McCarter & English, LLP

Highly Touted Settlement Caps NIL Payments to Student Athletes

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In a much anticipated antitrust class action settlement, a federal judge granted preliminary approval of a $2.7 billion proposed settlement that will cap the amount of money National Collegiate Athletic Association (NCAA)...more

ArentFox Schiff

Big Baller, Shot Caller: High School Athletes and the Emerging NIL Framework

ArentFox Schiff on

In May, a top-ranked wide receiver from the two-time reigning state champion football program at DeSoto High School in Texas tweeted his disappointment that California, Georgia, Florida, and even Louisiana allow high school...more

Klein Moynihan Turco LLP

Sweepstakes Publicity Releases

By awarding prizes in connection with a sweepstakes promotion, a business can generate valuable publicity and goodwill. This is especially true when the sweepstakes sponsor is able to publish the name and/or likeness of the...more

J.S. Held

The Caitlin Clark Effect, Salaries and Name, Image, Likeness in the WNBA

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In May 2024, Caitlin Clark, the standout Iowa Hawkeyes point guard, joined the Indiana Fever. Her rookie debut coincided with an almost 200% increase in viewership for the WNBA —the so-called “Caitlin Clark Effect.” Of...more

Arnall Golden Gregory LLP

Top 10 Legal Considerations for Esports Players and Teams

In recent years, the world of esports has transformed from a niche subculture of competitive video game players into a global phenomenon of international tournaments, attracting millions of fans and generating substantial...more

Arnall Golden Gregory LLP

The Pitch - June 2024

The Pitch newsletter is a monthly update of legal issues and news affecting or related to the music, film and television, fine arts, media, professional athletics, eSports, and gaming industries. The Pitch features a diverse...more

Miller Canfield

F1 Team Sues Former Principal Over Personal Photographs Displaying Team Trademarks in Memoir

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Earlier this year, the Haas F1 Team announced it would compete in the 2024 Formula One Championship without the leadership of its former principal Guenther Steiner. Following this separation, Steiner sued his former team for...more

BakerHostetler

Big Money in Play: NCAA Permits School Assistance with NIL Activity

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On April 17, the NCAA Division I council approved a proposal that allows schools to assist with name, image and likeness (NIL) activity. The rule allows member schools to increase their support for student-athletes to include...more

Vondran Legal

Arizona Name, Image, and Likeness Law for Athletes and Institutions

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Thanks to new legislation, student-athletes may now legally profit through the use of their name, image and likeness marketing and promotions efforts. If you have a strong social media following on sites like Instagram,...more

Troutman Pepper Locke

NIL Antitrust Litigation - Highway to NIL Podcast

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The Highway to NIL Podcast analyzes the legal landscape concerning college athletics and the regulation of name, image, and likeness (NIL) rights of student-athletes. The podcast provides key insights into the current state...more

K2 Integrity

Mitigating The Risks Of Introducing Name, Image, And Likeness Rights In College Athletics

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In the world of college athletics, the introduction of name, image, and likeness (NIL) rights on 1 July 2021 revolutionized the landscape for student-athletes, presenting new challenges and opportunities for student-athletes....more

Littler

Maryland Enacts a Name, Image, and Likeness Law

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Maryland has enacted a law allowing student-athletes to earn compensation from name, image, and likeness (NIL) endorsement deals. The law, Md. Code Ann., Educ. § 15-131, went into effect on July 1, 2023, and is part of a...more

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