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Entertainment Industry Corporate Branding

Farella Braun + Martel LLP

Mad Max or a Brand Warrior: HBO's Experience In the Branding Thunderdome

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it might seem like branding...more

Foley & Lardner LLP

Wastin’ Away in Non-Complianceville

Foley & Lardner LLP on

Everyone knows — or should know — that “The Terminator” is the best Halloween movie release and that “Die Hard” is the best Christmas movie (even though it was released in July). But while it’s hard to come up with a best...more

Kaufman & Canoles

K&C Sports & Entertainment Law Weekly Roundup - September 2024

Kaufman & Canoles on

Illinois Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement with Varsity Brands (Varsity). As a result, Illinois consumers who paid to participate in Varsity Brands’...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - Wrestling with the Scope of Trademark Rights

2024 has started off strong for Dwayne "The Rock" Johnson, as he recently joined the board of TKO Ground, the company behind WWE and UFC, and acquired WWE’s trademark rights in his “THE ROCK” nickname....more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - January 2024

Thank you for reading the January 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Dwayne "The Rock" Johnson's recent trademark acquisition and the importance of understanding those rights. ...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Brian Anderson, Partner at Sheppard Mullin

An interview with Brian Anderson, Partner at Sheppard Mullin by Richard Hsu...more

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