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Environmental Policies › Consumer Protection Laws › Greenwashing

Vedder Price

Florida AG Investigation Is Latest Reminder of Risk Tied to Green Initiatives

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Florida’s Attorney General announced an investigation on July 28, 2025 into whether the CDP (formerly known as the Climate Disclosure Project) and the Science Based Targets Initiative (SBTi) have violated consumer protection...more

Hogan Lovells

On Hold: EU pulls the plug on Green Claims Directive

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What happened? The European Commission announced on Friday, 20 June 2025 that it is considering scrapping its proposed directive to introduce substantiation and certification requirements for environmental claims and labels,...more

Latham & Watkins LLP

European Commission Announces Intention to Withdraw EU Green Claims Directive Proposal

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The announcement follows the EPP’s call not to further reinforce the existing EU anti-greenwashing framework, citing “overly complex” procedures in the proposal....more

Kelley Drye & Warren LLP

Amazon Hit With Greenwashing Lawsuit

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Last week, consumers in four states filed a proposed class action against Amazon, accusing the company of greenwashing by misleading consumers about the sustainability of the company’s Amazon Basics line of paper products....more

Kelley Drye & Warren LLP

What’s Next for the Green Guides? Insights from Commissioner Holyoak’s Remarks at CPG

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Green marketing is very much in vogue, and so is suing companies over their green marketing. If you want to avoid those suits, you should generally start by looking at the FTC’s Green Guides. But a lot has changed since the...more

ArentFox Schiff

Going Green? Lessons From Lululemon’s Defense of a ‘Greenwashing’ Class Action

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For the last several years, consumer class actions targeting “greenwashing” have become increasingly common. In 2024, Lululemon Athletica Inc. and Lululemon USA Inc. were on the receiving end of such a lawsuit, but they...more

Morrison & Foerster LLP

NYAG Enforcement Outlook – What to Expect in 2025

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The New York Attorney General (NYAG) is expected to increase enforcement actions in 2025, especially with the enactment of several new laws designed to strengthen consumer protection and employment. At the federal level, the...more

Davies Ward Phillips & Vineberg LLP

The Canadian Competition Bureau’s Draft Guidance for Going Green

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In June 2024, amendments to the Canadian Competition Act (Act) garnered significant attention (and criticism) from both business and legal communities in Canada for the introduction of new “greenwashing” provisions. The new...more

Jenner & Block

Client Alert: The Proliferation of Plastics Litigation and Insurance Coverage

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Concerns surrounding plastic, particularly microplastics and synthetic microfiber, pollution are growing. As federal and state governments continue to focus on this issue, lawsuits seeking to hold companies accountable for...more

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