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9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

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A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

Mitchell, Williams, Selig, Gates & Woodyard,...

From Creativity to Liability: Exploring the Legal Dangers of Using Generative AI Websites, Applications, and Chrome Extensions

Mitchell, Williams, Selig, Gates & Woodyard,... on

Reflective of the reality that the buzz around ChatGPT was just one first step in the AI revolution, there are now hundreds of applications and extensions that leverage generative AI to perform a whole host of tasks. But many...more

Firesign | Enlightened Legal Marketing

The Hidden Costs of DIY Lawyer Marketing

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It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness. Consider the math. In an analysis of hourly billing...more

Mitratech Holdings, Inc

Reputational Damage: 3 Worst Cases & 11 Next Steps for Protecting Your Brand & Company

Mitratech Holdings, Inc on

When it comes to the potential risks that can impact a business, the risk of reputational damage ranks at or near the very top of the list. In a recent study by Deloitte and Forbes Insights, 300 executives (C-suite and board...more

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