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False Advertising Disclosure Requirements Deep Fake

Fenwick & West LLP

Brands May Need To Disclose The Use of AI Performers

Fenwick & West LLP on

The New York legislature recently passed a bill, A.8887-B(Rosenthal)/S.8420-A(Gianaris), that would mandate the conspicuous disclosure of "synthetic performers" in advertisements. A synthetic performer is defined as a...more

Brooks Pierce

With Election Season in Full Swing, Many States Legislate on Deepfakes in Political Ads – Broadcasters Among Those Caught in the...

Brooks Pierce on

With November’s Election Day less than five months away and an onslaught of political ads already hitting the airwaves and social media feeds, many state legislatures have enacted or are considering passing legislation...more

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