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Federal Trade Commission (FTC) › Affiliates

Venable LLP

Lead Generation Scams in Healthcare: FTC Files Case Against Impersonator Ads

Venable LLP on

On June 24, the Federal Trade Commission (FTC) filed a complaint in the U.S. District Court for the District of Maryland against Mercury Marketing, LLC, and several affiliated entities and individuals alleging that the...more

Kelley Drye & Warren LLP

NAD Decision Addresses Content Creators on TikTok

Kelley Drye & Warren LLP on

TikTok offers an affiliate program through which influencers and other content creators can earn commissions by promoting products from various brands through affiliate links in their videos. Marketing experts often caution...more

Goodwin

FTC Escalates Battle Against PBMs With Complaint on Insulin Pricing

Goodwin on

FTC’s challenge is the culmination of years of investigation, but choice of venue and theories of harm reveal potential weaknesses....more

Dorsey & Whitney LLP

You Snooze, You Lose! Inadequate Disclosures in Native Advertising

Dorsey & Whitney LLP on

If you’ve never had insomnia, consider yourself lucky. For the rest of us still awake at 3:00 am trying to count sheep, the promise of a plush mattress made out of clouds seems like a dream come true....more

BCLP

If a company acquires another company, can it transfer the target’s data to its new affiliates for their marketing purpose?

BCLP on

Federal and state privacy laws do not expressly prohibit most acquirers (e.g., acquirers of a retail brand) from internally transferring the target’s data for use by affiliated companies. That said, in 2000 the Federal Trade...more

Sheppard Mullin Richter & Hampton LLP

No Protection for Network Marketing Provider That Had Knowledge and Authority to Control Deceptive Conduct of Affiliates

Sheppard Mullin Richter & Hampton LLP on

In Federal Trade Commission v. LeadClick Media, LLC, 2016 U.S. App. LEXIS 17383 (2nd Cir. 2016), the Second Circuit recently held that an affiliate marketing network provider could be subjected to liability under the Federal...more

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